Japan's counter culture

Itadakimasu

is what we say before every meal as a ritual.
Welcome to the counter — a place to explore Japan’s counter dining culture, restaurant reviews, and the unwritten rules that make the experience memorable.
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Our mission: share my experience as an expat foodie dining in Japan, get you ready for the counter.

Two pieces of sushi on the counter at a Japanese restaurant
Can you buy your way to the best seat?
Can you buy your way to the best seat?
Jukusei: why the best sushi fish isn't fresh
Jukusei: why the best sushi fish isn't fresh
Michelin stars vs. Tabelog: why neither is a bible
Michelin stars vs. Tabelog: why neither is a bible
Context for first-timers and returning visitors alike
Understanding the etiquette makes the meal.
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